Desi Wear Blog

With the success of Akshay Kumar’s latest film, “Singh is Kinng”, he’s quickly becoming the biggest star at the box office. We mention previously that the film has been invited by the prestigious Toronto Film Festival for a special screening.

And now Akshay Kumar has been signed on as the brand ambassador of popular denim brand Levi’s.

The Ads were shot in US on Akshay and supermodel Sara to promote the 501 Jeans of Levi’s. The campaign is based on the theme of Live Unbuttoned and therefore American models unbutton Akshay in the Ads.

Click here to see the full ads.

Written and directed by renowned Bollywood filmmaker Anees Bazmee, the anarchic action comedy Singh Is Kinng is overflowing with intense set pieces and brilliant dance numbers that are lavishly high-concept and utterly transfixing.

Singh Is Kinng will be one of the eleven specially selected films to be screened at The Roy Thomson Hall on Sunday, 7th September, 2008, (from 1:30 - 3:44pm), along with top Hollywood movies that include Kate Beckinsale- David Schwimmer starrer Nothing But the Truth, Edward Norton-Colin Farrell starrer Pride and Glory and George Clooney-Brad Pitt starrer Burn After Reading amongst others.

This hit movie has grossed over $25 million worldwide and will have a high profile release at the Toronto Film Festival. TIFF has decided to show at least one high profile Bollywood film a year.

Click here for more information about the movie.

Official Toronto International Film Festival Link.