Desi Wear Blog

This name needs absolutely no introduction. From the time she stepped her feet in the glamour world she has been ruling the roost.

Let’s have a quick run–through over her successful journey so far.

Belonging to a traditional South Indian family, she started her career with modeling. At the tender age of 17 she won Ford Supermodel contest. Her famous Pepsi commercial with Aamir Khan & several other high–profile AD campaigns brought her into limelight.

After creating enough dhoom in ad world, she registered herself in Miss India pageant and won second place.

Please continue reading via Bollywood Buzz HERE.

Yes, it’s the largest film industry in the world - and I love telling that to all my non-desi friends - but there’s one thing that bugs me about Bollywood. You might be thinking it’s the four hour running times, the over-the-top acting style or maybe the fact that the same love story is told a million times over with different actors/actresses…but that’s all a part of the Bollywood genre.

It’s the lip syncing.

And yes, I know that’s part of Bollywood too – but the industry, in my mind, does not give enough credit to the actual singers or musicians that make the songs. Bollywood movies are musicals, and the songs play a big role in the films success, the real singers deserve more respect and acknowledgment.

It especially gets me when Bollywood fans sell-out stadiums to see their favourite actors “performing live”, with no appearances from the real singers. Don’t get me wrong, Bollywood actors have a lot of talent in acting, and performing, and of course that’s what captivates fans. But after paying $85 for a musical concert – wouldn’t you want to hear live singing, as well as your favourite screen stars? Maybe that’s just me.

I think the fame and stardom that the actors and actresses get is totally deserved – they are the Faces of Bollywood. But I also think it’s about time that the Voices of Bollywood get the same credit!

So we here at DW want to pay respect to the real singers of the Bollywood Film Industry…and the most famous of them all is the legendary “Lata Mangeshkar!“ She has sang in over 980 Bollywood movies and has sung songs in over 20 Indian languages. She is the elder sister of the equally accomplished singer Asha Bhosle. Lata is the second vocalist ever to have received the Bharat Ratna, India’s highest civilian honor. And if that isn’t enough, Lata was featured in the Guinness Book of World Records from 1974 to 1991 for having made the most recordings in the world.

She is by far the undisputed Queen of the play-back singers. We honor her by featuring her in our newly released “DESI VOICE” shirt.

Available HERE only at www.DesiWear.com

A newly designed version of the Rampart Golf Shirt is now available for guys.

You asked for it. You got it!

Now the question is “Are you the King of your Jungle?”

You will be in the famous DESI RAMPART.

Click HERE to buy now.