Desi Wear Blog

Its Summer Time! (except for our Australian & New Zealand fans down under, but you guys still have some niiccce weather thou).

It’s a BUSY Month so here are a few short updates:

1) We want to hear from you! A 1 minute survey will get you 25% OFF
coupon and a freeTote Bag! www.desiwear.com/survey
[Offer Expires July 15th]

2) Join Our FAN PAGE:
http://www.facebook.com/pages/Desi-Wear/7338224679
[Monthly Draws for free DW GEAR]

3) Masala! Mehindi! Masti! 2008
Toronto, Ontario
Come check out our Booth all weekend July 25th-27th
http://www.masalamehndimasti.com/2008

4) THANK YOU: Desi Wear’s “Luv to Bhang” event on June 28th was an
unbelievable success! Next Luv to Bhang event: Sept.20th.2008

5) New Josh Video: Our Boys Rup & Q are at it again with a purely
Funked out New Video - Check it out:
http://youtube.com/watch?v=sQpeEtdK2jQ

keep the love & peace flowing…

DW Fans!!!

Summer is here and we want to hear from YOU!

Take a few moments to fill out our new survey and we’ll not only give you 25% off your next DW order, but we’ll also give you a FREE DW TOTE BAG!

Only catch is you have to fill out the survey before July 15, 2008!

So head over to the survey link below.

www.desiwear.com/survey

Cheers

DW is proud to be one of the main sponsors at the MyBindi 7th annual MyBindi Comedy Night! Come out and enjoy an all new line up of South Asian stand up and improv act, audience interaction and other great surprises.
The host for the show is Mohit Rajhans, and check out what he’ll be wearing! DW gear all night!
To celebrate the night, DW will be giving away 6 swag bags cramed with DW gear, so come early, one of these could be yours!
For more information and to get your tickets head on over the the Official Site Here.

Entripy Custom Clothing Earns PROFIT Top 100 Ranking of Canada’s Fastest-Growing Companies.

Huge shout out to Desi Wear’s parent company, Entripy Custom Clothing, for being named one of top 100 ranking companies of Canada’s by PROFIT Magazine.

Making it one of the fastest growing companies in Canada.

“The PROFIT 100 are role models for anyone who wants to expand their business domestically or internationally,” says Ian Portsmouth, editor of PROFIT. “All entrepreneurs can take great lessons from the product development, human resources and marketing practices of Canada’s Fastest-Growing Companies.”

“Making the PROFIT 100 list is an honor, and ranking 56th is a tremendous achievement for our management team. It validates our commitment to our current business model and is an incredible motivator to achieve our short and long term goals”, says Jas Brar, the 27-year-old founder and president of Entripy which also owns Desi Wear (desiwear.com), an urban clothing line dedicated to South Asians.

You can read the full press release HERE.

The Desi Wear crew will be at “Desi Fest” this Saturday May 31,2008. The event is held at Dundas Square, in Toronto and runs from 10am to 10pm. Feel free to drop by the booth, we’ll have the exclusive Make Samosas Not War T-shirt, which by the way is turning out to be selling as fast as Hot Samosas!

Desi Fest is a South Asian music festival in celebration of South Asian Heritage Month. Yonge-Dundas Square is transformed into a South Asian bazaar and live music showcase for more than 20 Canadian and international artists.

This year’s performances include contemporary indo-jazz fusion and world music, and DJs from the Asian underground music scene. The winning DJ of the Desi DJ Competition is also set to perform. The musical lineup features Apache Indian, Autorickshaw, Shobha, Roach Killa and Nandita.

The festival also features dance and music workshops, cooking demonstrations, arts and crafts vendors and traditional South Asian delicacies.

Desi Wear is a proud Major Sponsor of the Indian Film Festival of Los Angeles that is currently under way in Hollywood California.
The Indian Film Festival of Los Angeles runs from April 22 - 27 at the ArcLight Hollywood Cinemas in the heart of Hollywood.
The Indian Film Festival of Los Angeles (IFFLA) is the first and largest festival in North America devoted to promoting a greater appreciation of Indian cinema by showcasing films about India and the diverse perspectives of the Indian Diaspora.
DW wishes all the Desi Film makers, actors, actresses, directors and producers BEST of LUCK! Keep up the great work, you guys are representing big time!!

Click here for more information and the show schedule.

Sometimes when you come up with a new design something about it just rings ‘Right Now’, it just feels so right. Little did we know when we created the “Make Samosas Not War” T-shirt that it would be such a huge hit. We first released this T-shirt in purple, now where releasing it in Black. So let’s get this message out!
Why this saying? Well if you haven’t noticed there is way too much Fighting happening in the World! Everyone needs to chill out and just make a damn samosa!

Order your Make Samosas Not War Black T-shirt HERE.

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Desi Wear is featured in an article in the the Toronto Star today and in Desi Life Magazine.

From the article…

“When Manny Brar wrote a business plan for a high school project, little did he know it would lead to the birth of one of the foremost desi clothing companies in Canada. Desi Wear has grown from its humble beginnings in Brar’s parents’ Oakville basement in 1994 to a company that grosses more than $2.5 million a year.”

Please Read More.

What: ANOKHI Magazine Celebrates 5 Years as the Longest Running Fashion, Lifestyle & Entertainment Quarterly on South Asian Culture in North America!

When: February 7, 2008

Where: Phoenix Concert Theater in Toronto

ANOKHI Magazine is truely a unique publication as it was created to celebrate the stories and interests of South Asians in the West. Anokhi is the only crossover magazine for South Asians in the world, talking equally about subject matter from the West and East.
Cover stories have included Aishwarya Rai (Bachchan), Kal Penn, Lisa Ray, John Abraham, Jennifer Lopez, Mya and Nelly Furtado but to name a few.

The Event was Everything it was promised to be, and more, pictures speak a thousand words!

Click here to view the over 50 pictures from the night!

We are pleased to announce that Desi Wear / Entripy have just established a partnership agreement with Boxer: Andrew Kooner & Hennessy Sports (UK).

Andrew is the top Ranked Bantam Weight Boxer in Canada/UK - he is a 27 year old Sikh Boxer.
Kooner, who started the sport reluctantly at age 13 on the insistence of his mother. “My category is probably the toughest in the Americas. All the boxers are good. So I’m feeling right now that I have the capabilities to win.”

Kooner experienced his first international success at the 1996 world junior championships in Cuba. He won the silver medal but lost a controversial final to a Cuban before a raucous patriotic audience.

Some stats:

* Date of Birth11 May 1979
* Height 5ft 5′‘
* Weight Bantamweight
* Home town Toronto Canada
* Trainer Chris Johnson
* Canadian Bantamweight #1
* British #1 Ranked Bantamweight
* Canadian fighter of the year-2007
* •Sports writers prospect of the Year 2007
* 2 Time - CDN Olympic Team
* 2 Time - CDN Commonwealth Team