Desi Wear Blog

Desi Wear is a proud Major Sponsor of the Indian Film Festival of Los Angeles that is currently under way in Hollywood California.
The Indian Film Festival of Los Angeles runs from April 22 - 27 at the ArcLight Hollywood Cinemas in the heart of Hollywood.
The Indian Film Festival of Los Angeles (IFFLA) is the first and largest festival in North America devoted to promoting a greater appreciation of Indian cinema by showcasing films about India and the diverse perspectives of the Indian Diaspora.
DW wishes all the Desi Film makers, actors, actresses, directors and producers BEST of LUCK! Keep up the great work, you guys are representing big time!!

Click here for more information and the show schedule.

Sometimes when you come up with a new design something about it just rings ‘Right Now’, it just feels so right. Little did we know when we created the “Make Samosas Not War” T-shirt that it would be such a huge hit. We first released this T-shirt in purple, now where releasing it in Black. So let’s get this message out!
Why this saying? Well if you haven’t noticed there is way too much Fighting happening in the World! Everyone needs to chill out and just make a damn samosa!

Order your Make Samosas Not War Black T-shirt HERE.

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Desi Wear is featured in an article in the the Toronto Star today and in Desi Life Magazine.

From the article…

“When Manny Brar wrote a business plan for a high school project, little did he know it would lead to the birth of one of the foremost desi clothing companies in Canada. Desi Wear has grown from its humble beginnings in Brar’s parents’ Oakville basement in 1994 to a company that grosses more than $2.5 million a year.”

Please Read More.

What: ANOKHI Magazine Celebrates 5 Years as the Longest Running Fashion, Lifestyle & Entertainment Quarterly on South Asian Culture in North America!

When: February 7, 2008

Where: Phoenix Concert Theater in Toronto

ANOKHI Magazine is truely a unique publication as it was created to celebrate the stories and interests of South Asians in the West. Anokhi is the only crossover magazine for South Asians in the world, talking equally about subject matter from the West and East.
Cover stories have included Aishwarya Rai (Bachchan), Kal Penn, Lisa Ray, John Abraham, Jennifer Lopez, Mya and Nelly Furtado but to name a few.

The Event was Everything it was promised to be, and more, pictures speak a thousand words!

Click here to view the over 50 pictures from the night!

We are pleased to announce that Desi Wear / Entripy have just established a partnership agreement with Boxer: Andrew Kooner & Hennessy Sports (UK).

Andrew is the top Ranked Bantam Weight Boxer in Canada/UK - he is a 27 year old Sikh Boxer.
Kooner, who started the sport reluctantly at age 13 on the insistence of his mother. “My category is probably the toughest in the Americas. All the boxers are good. So I’m feeling right now that I have the capabilities to win.”

Kooner experienced his first international success at the 1996 world junior championships in Cuba. He won the silver medal but lost a controversial final to a Cuban before a raucous patriotic audience.

Some stats:

* Date of Birth11 May 1979
* Height 5ft 5′‘
* Weight Bantamweight
* Home town Toronto Canada
* Trainer Chris Johnson
* Canadian Bantamweight #1
* British #1 Ranked Bantamweight
* Canadian fighter of the year-2007
* •Sports writers prospect of the Year 2007
* 2 Time - CDN Olympic Team
* 2 Time - CDN Commonwealth Team

Over the past few years DW’s creative desires have been held back by certain, shall we say, “forces of nature”. The creative juices were bottled up and kept on the shelf waiting for that day to be set free.
Now, as 2008 come upon us, the crew at DW are able to uncork that “creative cool bottle”
Now the hard core creative, the REAL madness can begin!
The fist design right out of the gate is one we are wicked proud to announce.
We bring you, DESI RAGE - the rage of creativity!!!
This design marks the beginning of the crazy cool new style of DW. This is where creativity meets desire, where the music meets your body, where cloths speak louder than words!
This is a Unisex ‘Comfy Casual Hoody’ and is available HERE.

Why Samosas and not war? Why is this an important saying? Well if you haven’t noticed there is way too much Fighting happening around World!
Everyone needs to chill out and just make a damn samosa!! Samosas bring people together from all walks of life. Have one, have two! More Samosas! Less War!
******Early Bird Special******
For a limited time, we are taking Pre-Orders for the NEW “Make Samosas, Not War” Shirt! Take advantage of the Special Price $15 - And be one of the 1st ones to Rock it! We will be taking Pre-orders until the end of January! Price goes up Feb.1st. Available in girls and guys.
Click on the picture, or Click Here to Pre-Order yours right now.

Toronto’s own rocker Bif Naked has been diagnosed with breast cancer, the singer announced on Sunday.However, she is ready to tackle this deadly disease!

“I have never been one to give up when an obstacle is placed in front of me,” says Bif. “I am in the fight of my life and I’m lucky to have the support of my husband Ian, and many friends, and family members. I’m glad it’s me and not my mom. I’m glad its me and not my sister; I’m glad its me and not any of my friends. I am ready for the fight.”

Our thoughts are with her!

We said to ourselves, “what would be the best, simplest, yet most powerful T-shirt design for these grey long dreary months of winter”? Well, we came up with a new design called “Trippin Desi”. Sweet and straight on point. Strong and bold in color, perfect anti-winter club wear.
So why are we calling it ‘trippin’? This design is a special duracad print. The design is actually cut-out of vinyl and then hand peeled using precise dental tools. Each shirt actually takes over an hour to produce.

The process of peeling the fine detailed vinyl actually ‘trips’ you out…thus the name “Trippin Desi”.

Available now exclusively online in guys T only here.

Hannah Simone, Host of MuchNews, and who most recently graced the cover of Anokhi, was picked by the DesiWearBlog users as who they’d most like to see in a DW T!
So we’ve sent her a shout out letting her know we want to see her in a Desi Wear T-shirt. You can help get Hannah in one of our Ts by emailing her from the link on her profile HERE.
If you don’t know who Hannah Simone is, your in for a treat.
From her Much Music Profile Page: “She is the host of “The NewMusic”. Hannah Simone brings a wealth of worldly experience, education and enthusiasm to her new role as a MuchMusic VJ. Equally passionate about both world issues and pop culture, Hannah’s ready to offer a well-informed and well-spoken perspective on everything from global human rights to the latest music trends.”

You can read more about Hannah on her Much Music Profile Page or on Wikipedia. You can also check out a behind the scenes video of Hannah in action on the Anokhi photo shoot here.
I also found a little advert that Hannah did for the “Flick Off” campaign HERE.

SOME SIMONE’S STATS…* Star sign: Leo - a multi-talented leader with a big heart
* Her roots: Hannah is half Indian and half German-Italian-Greek Cypriot
* The musicians that move her: Gwen Stefani, Damian Marley, M.I.A., Damien Rice, Ani DiFranco, The Philosopher Kings
* Stage star: A veteran of numerous plays, Hannah was the principal actress in Vancouver’s 2002 production of The Vagina Monologues
* Social issues she’s passionate about: human rights, AIDS in India, women’s rights, child soldiers, anti-landmine campaigns
* Where you may know her from: Hannah previously hosted a Canadian design show featuring makeovers and tours of interesting homes and spaces around the globe
* A world wanderer: She has visited over 100 international cities thanks to her nomadic life and career, from Los Angeles and Dubai to Singapore and Mumbai